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A Real American Hero (1982-1994)
1982
The first eleven characters were introduced in carded packs while four others were bundled with vehicles. The first series of action figures had straight arms with elbow joints. While it is common for many characters to share the same mold for producing a body part, it was much more noticeable in the first year as for the original thirteen G.I. Joe figure, only six head molds were created. Three unique molds were assigned to Stalker, Snake-Eyes and Scarlett, while the other ten characters utilized one of three generic heads. Despite these limitations, the new toyline was a success.
1983 to 1985
With the success of the first line of toys, Hasbro expanded the line the next year with new characters and more original body part designs. In 1983, "swivel-arm battle grip" articulation and some extra tweaks were added to the new characters and the existing figures in order to make them more poseable. In 1985, the base of the action figures' heads were given a ball joint which gave the figures' heads the ability to look up and down.
The years from 1983 to 1985 are considered by many to be the golden years of G.I. Joe: A Real American Hero as many of the most popular characters were introduced around this time. Vehicles and playsets became bigger and seemed to top the design of the previous year, culminating in 1985's impressive USS Flagg playset, an aircraft carrier that measured 7 ½ feet long.
1986
Like Hasbro's other main franchise at the time, Transformers, G.I. Joe saw its popularity peak around this time. This year is also notable for the overhauling of toy packaging, which the background artwork being changed from the familiar explosion background to a pixilated pattern of a red, yellow and white explosion.
A Real American Hero (1982-1994)
1982
The first eleven characters were introduced in carded packs while four others were bundled with vehicles. The first series of action figures had straight arms with elbow joints. While it is common for many characters to share the same mold for producing a body part, it was much more noticeable in the first year as for the original thirteen G.I. Joe figure, only six head molds were created. Three unique molds were assigned to Stalker, Snake-Eyes and Scarlett, while the other ten characters utilized one of three generic heads. Despite these limitations, the new toyline was a success.
1983 to 1985
With the success of the first line of toys, Hasbro expanded the line the next year with new characters and more original body part designs. In 1983, "swivel-arm battle grip" articulation and some extra tweaks were added to the new characters and the existing figures in order to make them more poseable. In 1985, the base of the action figures' heads were given a ball joint which gave the figures' heads the ability to look up and down.
The years from 1983 to 1985 are considered by many to be the golden years of G.I. Joe: A Real American Hero as many of the most popular characters were introduced around this time. Vehicles and playsets became bigger and seemed to top the design of the previous year, culminating in 1985's impressive USS Flagg playset, an aircraft carrier that measured 7 ½ feet long.
1986
Like Hasbro's other main franchise at the time, Transformers, G.I. Joe saw its popularity peak around this time. This year is also notable for the overhauling of toy packaging, which the background artwork being changed from the familiar explosion background to a pixilated pattern of a red, yellow and white explosion.
1987
In toy stores, two of the largest playsets of the entire line were introduced: the G.I. Joe Defiant space shuttle and the Mobile Command Center. Before the end of the year, the G.I. Joe special team Battleforce 2000 was introduced in time for Christmas.
In toy stores, two of the largest playsets of the entire line were introduced: the G.I. Joe Defiant space shuttle and the Mobile Command Center. Before the end of the year, the G.I. Joe special team Battleforce 2000 was introduced in time for Christmas.
1988
The toyline continued to sell well, despite its lack of multimedia support. A new enemy, Destro's Iron Grenadiers, was introduced. The new Cobra line-up was composed mainly of Viper-type henchmen. Issue #86 of the comic series celebrated the 25th anniversary of the G.I. Joe toyline in general. Another G.I. Joe sub-group - Tiger Force, a line of classic characters and vehicles re-colored with tiger-striped camouflage patterns - was introduced before the year's end.
The toyline continued to sell well, despite its lack of multimedia support. A new enemy, Destro's Iron Grenadiers, was introduced. The new Cobra line-up was composed mainly of Viper-type henchmen. Issue #86 of the comic series celebrated the 25th anniversary of the G.I. Joe toyline in general. Another G.I. Joe sub-group - Tiger Force, a line of classic characters and vehicles re-colored with tiger-striped camouflage patterns - was introduced before the year's end.
1989
Classic character played a factor in 1989. The relative success of Tiger Force the year before led to the introduction of Slaughter's Marauders and Cobra's Python Patrol.
Classic character played a factor in 1989. The relative success of Tiger Force the year before led to the introduction of Slaughter's Marauders and Cobra's Python Patrol.
1990
The lackluster performance of 1989 convinced Hasbro to scale back on production. They concentrated on the action figure line-up and reduced the number of new vehicles for that year. The logo for the toyline was slightly redesigned as well.
1991 to 1992
Hasbro concentrated on action figures rather than vehicles and came up with new gimmicks for them. Special teams such as Ninja Force, Eco-Warriors and Star Brigade were introduced.
1993 to 1994
In the final two years of the line, characters who were not part of any sub-group were branded as part of the all-encompassing Battle Corps. The background artwork for the cards was replaced by a design featuring laser-like lines. The Star Brigade sub-series was revamped with a more science-fiction storyline involving an extraterrestrial enemy, the Lunartix Empire.
The characters from the Street Fighter II video game became part of the G.I. Joe line up as Hasbro bought the toy rights to the characters.
Although the line would officially end in 1994, design elements of the G.I. Joe figures and vehicles would continue in later toylines, such as a line based on Street Fighter's motion picture (starring Jean-Claude Van Damme and Raul Julia), as well as another based on the game's equally popular competitor, Mortal Kombat. 1985's AWE Striker vehicle was also converted to accommodate larger figures for Hasbro's Stargate line.
Relaunch
The lackluster performance of 1989 convinced Hasbro to scale back on production. They concentrated on the action figure line-up and reduced the number of new vehicles for that year. The logo for the toyline was slightly redesigned as well.
1991 to 1992
Hasbro concentrated on action figures rather than vehicles and came up with new gimmicks for them. Special teams such as Ninja Force, Eco-Warriors and Star Brigade were introduced.
1993 to 1994
In the final two years of the line, characters who were not part of any sub-group were branded as part of the all-encompassing Battle Corps. The background artwork for the cards was replaced by a design featuring laser-like lines. The Star Brigade sub-series was revamped with a more science-fiction storyline involving an extraterrestrial enemy, the Lunartix Empire.
The characters from the Street Fighter II video game became part of the G.I. Joe line up as Hasbro bought the toy rights to the characters.
Although the line would officially end in 1994, design elements of the G.I. Joe figures and vehicles would continue in later toylines, such as a line based on Street Fighter's motion picture (starring Jean-Claude Van Damme and Raul Julia), as well as another based on the game's equally popular competitor, Mortal Kombat. 1985's AWE Striker vehicle was also converted to accommodate larger figures for Hasbro's Stargate line.
Relaunch
1997 to 1998
In 1997, G.I. Joe returned in a limited Toys "R" Us exclusive line. The Real American Hero Collection, as it is called, included Team Packs of three figures grouped together by a common theme such as Commando and Cobra Command, and Mission Packs, which featured classic figures packaged with a small vehicle like a Cobra Flight Pod or Silver Mirage motorcycle. The "Stars and Stripes" boxed set was also released, featuring members of the original thirteen Joes from 1982. The line continued as a Toys "R" Us exclusive in 1998.
One of the rarest G.I. Joe figures, the so-called "Pimp Daddy Destro" (or PDD for short), was released for a short time in 1997 before being replaced in production by the regular version in the Cobra Command Team pack. It is said that only a handful were released into the market.
2000 to 2002
In 2000, The Real American Hero Collection continued, this time in wide release. Figures were sold in two packs and continued using the original molds as well as 'kit-bashed' figures made from parts of various molds. The wide release of The Real American Hero Collection continued through 2001.
In 2002, the line was limited to one wave, which was only available to online retailers. Also in 2002, a set called the Sound Attack 8 pack was released as an exclusive to BJ's Wholesale Club and Fred Meyer stores.
In 1997, G.I. Joe returned in a limited Toys "R" Us exclusive line. The Real American Hero Collection, as it is called, included Team Packs of three figures grouped together by a common theme such as Commando and Cobra Command, and Mission Packs, which featured classic figures packaged with a small vehicle like a Cobra Flight Pod or Silver Mirage motorcycle. The "Stars and Stripes" boxed set was also released, featuring members of the original thirteen Joes from 1982. The line continued as a Toys "R" Us exclusive in 1998.
One of the rarest G.I. Joe figures, the so-called "Pimp Daddy Destro" (or PDD for short), was released for a short time in 1997 before being replaced in production by the regular version in the Cobra Command Team pack. It is said that only a handful were released into the market.
2000 to 2002
In 2000, The Real American Hero Collection continued, this time in wide release. Figures were sold in two packs and continued using the original molds as well as 'kit-bashed' figures made from parts of various molds. The wide release of The Real American Hero Collection continued through 2001.
In 2002, the line was limited to one wave, which was only available to online retailers. Also in 2002, a set called the Sound Attack 8 pack was released as an exclusive to BJ's Wholesale Club and Fred Meyer stores.
2002 to 2006
Main article: G.I. Joe vs. Cobra
The A Real American Hero concept was relaunched in a newly-sculpted design as G.I. Joe vs. Cobra, subsequently becoming the Spy Troops, Valor Vs. Venom and "Direct-to-Consumer" (or DTC) lines.
Main article: G.I. Joe vs. Cobra
The A Real American Hero concept was relaunched in a newly-sculpted design as G.I. Joe vs. Cobra, subsequently becoming the Spy Troops, Valor Vs. Venom and "Direct-to-Consumer" (or DTC) lines.
2007 to 2009
Hasbro announced the release of G.I. Joe 25th Anniversary Edition figures, which features figures primarily based on A Real American Hero designs but with updated sculpting. The line continued through 2008, and Hasbro has revealed that it will continue into 2009, with a new line of figures to coincide with the release of the G.I. Joe movie.
Animated series
G.I. Joe: A Real American Hero (1985 TV series) - a 95 episode long animated series which was produced by Marvel Productions and Sunbow Productions to follow the success of the toyline by Hasbro. The cartoon had its beginnings with two five-part mini-series, then became a regular series that ran in syndication from 1985 to 1987.
Hasbro announced the release of G.I. Joe 25th Anniversary Edition figures, which features figures primarily based on A Real American Hero designs but with updated sculpting. The line continued through 2008, and Hasbro has revealed that it will continue into 2009, with a new line of figures to coincide with the release of the G.I. Joe movie.
Animated series
G.I. Joe: A Real American Hero (1985 TV series) - a 95 episode long animated series which was produced by Marvel Productions and Sunbow Productions to follow the success of the toyline by Hasbro. The cartoon had its beginnings with two five-part mini-series, then became a regular series that ran in syndication from 1985 to 1987.
G.I. Joe: The Movie (1987) - Created at the height of the G.I. Joe craze in the 1980s. In the film, it is revealed that the Cobra Organization was created by Golobulus, the ruler of an ancient race of part human/part snake/part insectoid people who were the rulers of the Earth before humanity, but their culture was all but wiped out by the ice age, and they fled to the Himalayas as humanity evolved and developed its own technology. Biding his time to retake the Earth, Golobulus sent a Cobra-La citizen, who turns out to be Cobra Commander, to go out and destroy humanity. When Cobra Commander fails, he is de-evolved into a snake in favor of Serpentor; it is also revealed that Golobulus implanted a psychic motivator into Dr. Mindbender's brain to inspire him to create Serpentor. The other Cobra heads, Destro, the Baroness, Dr. Mindbender and the Dreadnoks agree along with Serpentor to help Golobulous take over the world in exchange for their preserved humanity. Golobulus wants the human race's Broadcast Energy Transmitter or BET so that he can accelerate the maturity of his space spores, which will shower the human race upon ripening and turn them into mindless animals, while all those in Cobra-La are protected by the Ice Dome. Only G.I. Joe stands in their way.
G.I. Joe: A Real American Hero (1989 TV series) - a 44 episode long animated series which was produced by DIC Entertainment. The cartoon ran in syndication from 1989 to 1991.
Spin-offs:
G.I. Joe: Spy Troops, a 2003 direct-to-DVD CGI-animated movie
G.I. Joe: Valor vs. Venom, a 2004 sequel to Spy Troops
G.I. Joe: Resolute (2009) - an 11 episode animated mini-series produced by Sam Register which debuted on the web at Adult Swim Video April 18, 2009, and premiered on U.S. cable television on Adult Swim April 26, 2009. The mini-series departs from recent depictions of futuristic technology, adopting a more realistic aesthetic intended for a more "mature" audience.
G.I. Joe: Spy Troops, a 2003 direct-to-DVD CGI-animated movie
G.I. Joe: Valor vs. Venom, a 2004 sequel to Spy Troops
G.I. Joe: Resolute (2009) - an 11 episode animated mini-series produced by Sam Register which debuted on the web at Adult Swim Video April 18, 2009, and premiered on U.S. cable television on Adult Swim April 26, 2009. The mini-series departs from recent depictions of futuristic technology, adopting a more realistic aesthetic intended for a more "mature" audience.
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